Even as the migrant workers stranded in different states continue to pour in, the Adityanath government has readied itself to welcome back the 20 lakh returning migrants with dignity, a promise for better life, and job security.

As more and more migrant workers return to the state, Adityanath's attention, evidently, is falling on the smallest of details. Not only that, his tone has begun to reflect a tougher resolve to use the talent, skills, capabilities and intangible resources living and thriving within the state and its people.

For example, he said that the artisans of Uttar Pradesh are capable and talented enough to provide better products than the ones whipped up by China.

This gave a little peep into how he might be positioning Uttar Pradesh via an opportunity through the season of Covid-19-propelled adversity.

His statement on China has come a few days after he said that along with the readymade garment industry, "a policy for perfumes, incense sticks, agricultural products, food packaging, cow-related rural products, flower-based products, and compost and fertiliser business is being formulated by the government".

He has already stated that the returning workers will be recruited for enterprise as well as the existing units.

Adityanath seems determined to use the inherent skills in the returnees to ensure that Uttar Pradesh and its people strength, remain used, evolving and celebrated through the Covid-19 period and beyond.

His mention of "China" in the statements he made on 14 May had a hint of a creative motive, solid plans, and aggression rolled into one.

Adityanath said that the world is migrating out of China and it was, in a way, the expression of the ill-feeling they have developed for China. This, he said, was owing to the hardships the world is facing due to the pandemic.

He went for more specific mentions. Taking on China, Adityanath questioned why, in these tough times, should the depictions of Gauri Ganesh (deities worshipped on Deepavali) come from China. He said, "can Gorakhpur not provide terracotta depictions instead? We will provide them (the artisans) the designs and they will prepare the depictions accordingly."

This piercing statement is not just about a chief minister of an artisan-and-soft-power-rich state mentioning Deepavali (which is months away) during a gloomy, pandemic-hit, long summer.

It is about Adityanath's sharper view on encouraging the seemingly powerless artisan (as India's original master artists appear to the handicraft-imitation industry and a stereotype-oriented media) to take on a production superpower that floods its make of depictions dear to us.

One of the vital highlights of Adityanath's statement on 14 May: his referring to the GI tag acquired by Gorakhpur terracotta products. He stressed on bringing each such product emerging from the artisans, one by one, under the umbrella of intangible heritage for encouraging artisans and for providing global recognition.

Let's not miss the local-global connection that's beginning to spill from Adityanath's own narrative amid the Covid-19 roller-coaster testing him day after day. He has already sprinted further ahead of the softpower chapter for Uttar Pradesh he created in Ayodhya for global consumption.

It is about the positioning of Uttar Pradesh — a couple of days after the Centre's announcement of collateral-free automatic loan schemes for MSME along with boosters and stimulus laden packages for the sector — as a doer in the nation's ‘localisation’ equation.

It is about pushing ahead the local economies alongside the renewed propping up of the local in Prime Minister Narendra Modi's call for “Atmanirbhar Bharat". Modi has stressed upon celebrating the local. Adityanath seems to be going three steps ahead — state to district; district to art/handicraft; art/handicraft; material.

Adityanath (in his statement made on 14 May) said that his government has provided the clay to potters free of cost. This allowed them to focus on the making of diyas and other products. This, along with the tradition of potters procuring clay from the local ponds strengthened their material and made way for the cyclic water conversation in the pond.

This author has earlier written on how on the cultural front Adityanath creates Uttar Pradesh-centric improvisations on Modi's pan India ideas, programmes and initiatives. This eventually goes on to strengthen Modi's own efforts. The two form a great ‘team culture’. Covid-19 was the least likely to see the duet evolving. Surprise. The pandemic seems to be taking it to the next level.

As the hands and sweat of Uttar Pradesh return to Uttar Pradesh, leaving behind memories of hardships, anxious travel with a hope for a future, Adityanath seems to be now gathering his bigger strengths to further enrich the state's culture. His mention of the musical instruments being made in the state (even though he mentioned only two of them in his 14 May statement) was unique.

He mentioned the making of flute, in its hub Pilibhit, and the dholak, in Amroha. He hinted at revving up this sector with new strengths to reap bigger results.

His proactive government has moved from observing to planning to policy-making, decision-making and implementation, with each passing week, back and forth between March and May.

With support from the Centre and Prime Minister Modi, Adityanath is looking at making the 'one district, one product' (announced in 2018) scheme his weapon to revitalise the MSME. There are allied people groups that power the making of the products. They, too, are set to benefit from the initiative.

Coronavirus may have posed hurdles before the initiative as of now, but Adityanath could be seen padding up his own work with the help of the specific measures announced by the Centre for MSME units in the coming months.

Adityanath has realised the state's potential during his visits to map the 'one district, one product' initiative. That's meaningful honesty — a booster for state like Uttar Pradesh to turn itself around from here.

Agricultural Products

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